A dispute with Ireland’s Ryanair (RYAAY) over the price of its 737 MAX 10 jets could cost Boeing (BA) billions of dollars in sales.
Europe’s largest discount carrier announced it has ended discussions to buy as many as 250 of the largest version of the Boeing plane, which at list price would potentially be worth $33 billion. Even with typical industry discounts, analysts say the deal would top $10 billion.
Ryanair CEO Michael O’Leary said while the company is disappointed, it has a “disciplined track record of not paying high prices for aircraft.”
A Boeing spokesperson used the same term, saying that while Ryanair is a longstanding partner, the plane maker continues to be "disciplined" and make decisions that make sense for its customers and company.
Already a Customer
Ryanair already has an order for 210 of the smaller MAX 8-200 jets, and is one of the largest customers for the MAX aircraft in the world.
Another big Ryanair purchase would have been a boost for the troubled MAX, which had been grounded for almost two years after a pair of deadly crashes. The U.S. Federal Aviation Administration (FAA) cleared it to begin flying again last November.
Shares of Boeing are down 2.5%, while Ryanair shares are flat.
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