You are correct Drumstick, you never said that, so I was making sure there was a distinction. It's like having a wife, sometimes we only hear what we want to hear <grin>
MMN is correct also, Alda has amoung the best PR experts behind them that Canada has to offer. You have to keep in mind that Owen's is not new to this game either. He launched Helix Biopharma in 1968 which was eventually sold. It went from a .10 cent stock to over 1.60 if I recall correctly.
I would not get to excited over the DIN in my opinion because like the patent NRs, I doubt it will hold the stock price. Because everyone is expecting the DIN NR, and because it is instrumental in getting the product on the shelves, I would expect a gap up followed by a significant pull failing any follow-up news. That just seems to be the way the stock is manipulated.
This means if you got in high and and are bagholding, most likely this is where you will end back up after the DIN NR settles down. What you might consider is a strategy to bring you CPS down before we head into the branding and retail product placement. This is what I have been doing and it works for me.