And by putting a product in the stores or getting a listing on the U.S. exchange gives credibility to the company.
No offence to Alda, but in the eyes of big institutions, it's still a penny stock and may not be taken too seriously until some of the more major milestones are met. I am sure large institutions are approached on a daily basis by venture companies eager to raise cash for the next great miracle product.
We know this process is underway and Alda has always delivered in the past.