I've often wondered why Alda isn't already pumping their product through commercials, magazine ads etc to create a buzz about the new great sanitizer that cures all.

Years ago before Fido hit the market, they started puttng out info without stating what they were. They had a release date and you couldn't wait to find out who or what Fido was

Fido is coming was seen everywhere. In Toronto planes with banners were everywhere. It's the same as the Simpson's episode, Gabo is coming. People had to know what it was.

T36 is coming, this creates the must have mentality. By the time it hits the shelves, you've already built a following. They have the branding so let's release it and see what happens.

Just a thought from an anxious investor.