I tend to agree on the relevance/irrelevance of the Olympics on Alda. It may get a few people buying their product there but if they return to their respective countries and can't find it on the shelves at home it will quickly become a distant memory.
I've always thought that if Alda isn't an actual sponsor at the Olympics than it is a non-issue in the long-term outlook for Alda.
Sales and more sales are the catalyst for this stock to regain past highs. Once it's on the shelves here and then the US, that is when we'll see the SP rise again.