I did not expect just the DIN NR to hold the stock price, and especially in light of the drop in confidence with investors. However, this is an excellent starting point to get the momentum going and if you think back to January and February, it was consecutive news releases that seemed to propel the stock and get the greed factor going.
In our case, and this has already been mentioned, the next NR may be the announcement of the retail plan that is apparently already in place. There was not much point announcing that before the product could be put on the shelves.
Finally, it would be more pragmatic for a U.S. MM to push APH after it is on the shelves of Canadian drugstores so I would expect the OTCBB announcement soon after that. These three NRs would take us into the fall (and over holiday season) and IMO, we should see a significant change in Alda's direction.
Keep in mind, there are likely many APH holders that have been shaken up too much and will unload at their best opportunity, even if it means a loss - there is bound to be some selling.