In the fall of 2007 and winter of 2008, these little news releases got the momentum going and kept it going, even through the tax selling season. Because the stock is so badly beaten up, I think it is a good strategy to try and get the momentum going a bit before dropping something a major news release. Without the momentum, I major news release would likely sell off quickly.
Also keep in mind, once the product is on the shelves and the distribution announcement made, this adds intrinsic value to the company, but the real value will be reflected in sales and quarterly report from that point forward.
The next challenge will be for Alda to raise money for the fungal/vaginal gel project.