If you recall back to the rally in the stock just a few short months ago. A decent run up followed interviews with Dr. Owen, or feature articles on the news. This was probably a result of exposure to thousands of people who just learned about Alda.

Now imagine, starting tomorrow and for the next 14-days, Alda is going to be seen by millions, and experienced by thousands (in venues and airports)! I know the Olympics are not about the sponsors, but marketing to such a large scale audience is unprecedented for a small company like Alda. While it may not immediately translate to revenue, it certainly has put us on the map and on the road to brand recognition.