Thanks to the partnership with Norway’s agribusiness giant Yara International, ICP will be able to link its marketing efforts to those of force to that of the Norwegian company and jointly distribute SOP worldwide. Yara, in turn, has looked to ICP as an opportunity to expand in the North America and in the more specialized and premium SOP sector. It is not surprising that Yara chose ICP as a partner, as the Ochoa facility has the potential to produce a premium SOP at lower costs than usual cost. Moreover, ICP intends to sell its SOPM and SOP as premium specialty products. For the European and South Western Asian markets, which are low in magnesium, where Yara enjoys considerable distribution access. ICP management has described the partnership with Yara as ‘transformational’ for the company, given its developed international distribution channels and portfolio of premium fertilizer products - See more at: http://investorintel.com/potash-phosphate-intel/ic-potash-ready-move-ochoa-sop-project-construction-phase/#sthash.gzCtc9fL.dpuf