SAN JOSE, COSTA RICA--(Marketwire - October 7, 2010) - Beneficial Holdings, Inc. (PINKSHEETS: BFHJ) announced today that its subsidiary Beneficial Marketing, in conjunction with Grupo Beneficial, will focus on establishing a very aggressive campaign to sign affiliates and partners to market its bet.cr by Beneficial casino.

The Company recognizes that a successful casino will require webmasters, bloggers, and even people with popular Facebook and MySpace pages to become partners of the bet.cr casino as it's all about branding and recognition.

Beneficial Holdings shareholders and all others who have a web presence can sign up for the bet.cr by Beneficial affiliate program at http://www.bet.cr/cgi-bin/affiliate/signup.cgi and follow it up with an email containing their affiliate username to affiliate@beneficialholdings.info and Grupo Beneficial will start their commission rate at 40% of casino winnings from their customers for the life of the account. Commissions can increase in the future depending on performance. In addition, there will be no loss carryovers. This means that if your customers win and your commissions for the month are in the negative, you start fresh the next month.

The Company offers a very aggressive affiliate program and encourages anyone to become involved to enhance the most talked about new online casino, bet.cr by Beneficial.

For more information please review the following links.

The Affiliates Directory
http://affiliatesdirectory.com/links/detail.cgi?ID=19398

Jam Affiliates
http://www.jamaffiliates.com/directory/Gambling-and-Casino/bet-cr-by-Beneficial-l1875.html

Affiliate Online - Affiliate Programs Directory
http://www.affiliateonline.net/affiliateprogramdetails/n-20714/Bet-cr-By-Beneficial-Casino.html

Affiliate Programs Directory
http://www.affiliateprogramdirectory.com/Casino/bet-cr-by-Beneficial-Casino-l368.html

Affiliate Locator
http://www.affiliateprogramslocator.com/detail/link-2807.html

ABOUT BENEFICIAL HOLDINGS, INC.

Beneficial Holdings, Inc. is an international casino investment and ownership-management holding company, specializing in acquiring undervalued gaming assets. The Company owns a hotel in Managua, a fully operational restaurant, bar, and casino also in Managua, and a slot parlor in Masaya, Nicaragua. The Company has agreements in place to build another hotel in El Crucero, Nicaragua, and is negotiating several Central American gaming projects.

This release does not constitute an offer of securities for sale. It contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements involve risks and uncertainties that could cause results to differ. Statements are based on information available as of today and the company undertakes no obligation to update statements to reflect future occurrences.