Beneficial Holdings, Inc. Updates Shareholders as to Its Online Sportsbook

MANAGUA, NICARAGUA--(Marketwire - January 18, 2011) - Beneficial Holdings, Inc. (PINKSHEETS: BFHJ), manager of the bet.cr by Beneficial casino and three gaming parlors in Nicaragua, today updated its shareholders as to the progress of its online sportsbook.

Previously, the Company announced that it would have its sportsbook online within thirty days. The programming is slightly behind schedule due to software testing and accounting algorithms necessary to assure the accuracy of the odds and cashiers systems.

While the Company is disappointed that it missed several high betting sports events, the integrity and accuracy of the site are more important for long term profits. The Company cannot risk a programming error that could ruin its reputation upon opening and it will not allow deposits until all of the software code is verified and audited.

The Company, however, has its designers working diligently on the project and as soon as the site is fully tested and functional, we will make an announcement. Our management is very excited by the progress already being made by the programmers and site designers. In the interim, we invite non-United States players to visit our bet.cr by Beneficial online casino which is operating smoothly and gaining more players each week.

ABOUT BENEFICIAL HOLDINGS, INC.

Beneficial Holdings, Inc. is a casino investment holdings company, specializing in acquiring undervalued gaming assets. The Company owns a hotel in Managua, a restaurant, bar, and casino also in Managua, and it operates two gaming centers in Masaya. The Company operates the www.bet.cr by Beneficial online casino and the forthcoming www.sportsbook.cr site.

This communication does not constitute an offer of securities for sale. It contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements involve risks and uncertainties that could cause results to differ. Statements are based on information available as of today and the company undertakes no obligation to update statements to reflect future occurrences.