Looks to me like it was a well orchastrated attack from some boiler room that has been working up to this for a few weeks. Yes shorting is the only way to make money IF this is true. The company this morning completely denies paying or having anything to do with the paid promo's that came out. The certs for the Vince/Steve crew are definetely still cancelled.
What is interesting is a guy show up on iflub named boiler room and states that we would take a 30% hit today.. go figure.