Obviously, he is not onboard for his soccer/ real-estate knowledge. He probably wants to be a board member, so that he can have some say in direction and activity of Cardio, should he invest (more if already shareholder) or convince his wealthy connections to invest. If you look at his property projects, it's mega-million dollar investments. A few milion to cardio, is like pocket change for these guys. Especially, since the Middle East are ranked as countries with high coronary heart disease and most laziest people (Saudi, UAE, Qatar). http://www.forbes.com/pictures/eihg45gjhg/20-laziest-countries-in-the-world-4/