Investing in a company means investing in a company. To invest is to help fund the company over a long period of time in order to help the company become very profitable in order to give you a return on investment. "New age Investors" are casino junkies that need a quick fix to help feed their gambling problem and have a good excuse to tell your wife that you dont have a problem... that your just an "investor" . Those who traditonally invest long term already know there profit on CUU. Those who are the "New age investors" are the one chasing there tails because they have house bills to pay and over extended themselves. Payday will come but not tomorrow or the day after, so hang in have a smoke and enjoy your day. cheers!