I don't need to work for Copper Fox to form an opinion. Publically traded companies present lots of info for us to evaluate. Here are a few criteria that I think are important:

Financing/Budgetting

Scheduling

Shareholder communication - frequency, accuracy, content

Technical competence

With any company, its important to evaluate things as unbiased as possible. No management is infalliable and it's not bashing if you find something you don't like. I have been less than impressed with management. If your evaluation is positive then that's great. Everyone is entitled to their own opinions.