That's the problem. It's still potential. You buy proven and tested models, not concepts. When you do buy concepts, you pay much less because you're taking a greater risk. The BFS was supposed to "unlock the potential" but we're still here sitting on so much of it.

It's not the same it was pre-BFS because pre-BFS we were expecting higher numbers (i.e. more potential!) and were in a market where everything else, though not necessarily fairly valued wasn't doing absolutely garbage.

Again, when we're bought (and I believe we will be, not necessarily right away though) it will be higher than it is now. However it won't be as high as most of us have predicted IMO.