Hey youngmoney, are you aware of any facts to support your factual assertion that "we are days away from huge milestone news"?
If there is any news, maybe they will put it out "as holidays approach and people take their vacations" exactly because "it will drown and go unnoticed" - maybe the news is that bad. Don't you recall the infamous Christmas Eve news release?
Or maybe there is no pending news release at all, contrary to your factual assertion.
If I was looking to dump shares in this tax loss season, I think I would try to generate some buying, try to get some rumours going that huge positive news was imminent.
Hope that's not what you're up to.