Exactly.  I was wondering how long it would be before someone brought that up.  

In a previous video, what should have been referred to as 'the mission' or 'our goal' is instead expressed as 'the idea'.  Here, what should have been delivered as unabashed promotion is instead done with caveates and apologies for sounding promotional.   It IS his job.  And what's with the "marketing genius - not" introduction to the video which pre-lables him as biased?   Just bizarre!  Did they hire Sophia?

I give Elmer credit at least for stepping up more often with these shareholder-facing little snippets.  I don't know how many "takes" are needed to get a good snippet video, but it does look like he's getting a little better at public speaking.   

What would go a long way now would be the exclusion of apologies for sounding enthusiastic and excited.   

JMHO