Supposedly, the great unwashed retail, who have no clue.
Failing that, the big boys have so many shares that they can keep feeding a few thousand a day into the market to keep the price nice and low, so they can then vacuum up the next batch of shares that someone decides they don't want any more.
Let's face it, this board probably represents the most sophisticated bunch of retails out there. And yet this board is far from unanimous on whether, when and how high this thing might climb, if ever. Joe Blow in Anywhere, U.S.A. isn't likely to know diddly-squat about KRY at this point in time.