It may not be my place to say this as I have been known to throw some salty insults about in my time ( I was a Royal Marine and insults are an art form in the commando), but time and place guys...
At some point you have to realize that it's not productive, and you do have a choice, don't engage. If you really have to, then maybe PM-ing is more appropriate.
Doesn't matter who starts it, we all have a choice on how to respond.
" If you can't take an insult, what are you going to do when the enemy shoots nasty things at you?" RSM 40 Commando