Caracas - Under the promotional slogan "My house is well equipped,” President of Venezuela Hugo Chávez appears on Venezuelan TV offering a wide range of Chinese made home appliances “on credit and no down payment."

With this advertising campaign, Chávez follows a similar publicity blitz launched previously with the name "My car with natural gas," which offers free repairs to vehicles using natural gas instead of gasoline. In the TV promo President Chávez offers laundry machines at 40 percent below the market price, water-heaters with a savings of 49.5 percent, stoves for 26.2 percent less, and window-type air-conditioners with an amazing 60 percent discount. All discount prices refer to the regular market price of similar appliances sold in the “capitalistic market”. The president emphasizes that all the appliances are of “excellent quality and extremely energy efficient”. According to its News Agency (in Spanish), the Venezuelan Government will soon market about 25 thousand electrical white line appliances out of a total of 300 thousand units purchased from the manufacturer Haier Electrical Appliances Corp. under an agreement signed with China. The cooperation agreement between China and Venezuela was signed in May 2010 with the aim of creating a new distribution system of basic home necessities, promoting competition and fair trade, and to eradicate speculation. President Chávez, speaking in Spanish, exhibits his competent salesmanship skills in the promotional clip which can be seen here.

Caracas - Under the promotional slogan "My house is well equipped,” President of Venezuela Hugo Chávez appears on Venezuelan TV offering a wide range of Chinese made home appliances “on credit and no down payment."

With this advertising campaign, Chávez follows a similar publicity blitz launched previously with the name "My car with natural gas," which offers free repairs to vehicles using natural gas instead of gasoline. In the TV promo President Chávez offers laundry machines at 40 percent below the market price, water-heaters with a savings of 49.5 percent, stoves for 26.2 percent less, and window-type air-conditioners with an amazing 60 percent discount. All discount prices refer to the regular market price of similar appliances sold in the “capitalistic market”. The president emphasizes that all the appliances are of “excellent quality and extremely energy efficient”. According to its News Agency (in Spanish), the Venezuelan Government will soon market about 25 thousand electrical white line appliances out of a total of 300 thousand units purchased from the manufacturer Haier Electrical Appliances Corp. under an agreement signed with China. The cooperation agreement between China and Venezuela was signed in May 2010 with the aim of creating a new distribution system of basic home necessities, promoting competition and fair trade, and to eradicate speculation. President Chávez, speaking in Spanish, exhibits his competent salesmanship skills in the promotional clip which can be seen here.