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Message: New motion system for commercial theatres

New motion system for commercial theatres

posted on Mar 12, 2008 07:04AM

D-BOX Unveils New Motion System for Commercial Theatres at ShoWest 2008

LAS VEGAS, Mar 12, 2008 (Canada NewsWire via COMTEX) -- D-BOX Technologies Inc. (DBO.A) ("D-BOX" or the "Company"), a leading provider of motion technology for the entertainment industry, today unveiled at ShoWest 2008, a new motion generation system to be used in commercial theatres.

Featuring the Company's patented D-BOX MOTION CODE(TM) technology, the new motion system is specifically designed for the commercial theatre market and should be commercially available within the next 12-18 months. By expanding its product line, D-BOX is broadening its target market and making its technology accessible to a larger audience. The Company is actively reaching out to develop partnerships with theatrical partners that wish to offer a new and unique experience in their state-of-the-art theatres.

This new Digital-Cinema compatible product developed using the same technology already available for the home theatre and video gaming markets will enable moviegoers to live a truly unique entertainment experience. D-BOX MOTION CODE(TM) technology generates motion effects and intelligent vibrations that are perfectly synchronized with on-screen action.

"We are confident that this new motion system will allow D-BOX to enter into a promising new market segment. Studios, movie producers and theatre operators are constantly looking to increase their revenues by offering value added and unique experiences," said Claude Mc Master, President and CEO of D- BOX Technologies. "ShoWest is attended by everyone from the movie theatre industry and is the perfect platform to unveil our new motion generation system. It is expected that there will be approximately 12,000 digital movie theatre screens in the US, which is exactly the market we are targeting with this new product."

Now in its 34th year, ShoWest is the most prestigious and longest running event exclusively for the cinema exhibition and distribution community. In this competitive landscape for market-share, theatre owners and operators need to know about the latest products and services, the newest technologies, industry happenings and upcoming films. That's why, every year, over 5,000 motion picture industry professionals make ShoWest their "must-attend" event. For more information, please visit www.showest.com .

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