Not seeing any pumping in my web search. No news posted on company web site, although PR's tend to go public before the home page is updated.

Only thing I can make of it is that the word is out that this is Tiger's choice - being as it is on his golf bag and all. And, Tiger's DD apparently took and while and dug deep.

Might be a "buy-the-rumor-sell-the-news" news deal, so be aware...