The way I read this news it seems SDTC is doing a lot of behind the scene promotion & marketing for EFL. This is really what EFL needs, good marketing. EFL really get good and "free" marketing and endorsement from SDTC, I think marketing is where EFL is lacking the most. This may be the reason that they can enter new markets. It is really a blessing for EFL that Jim Ballisie joins SDTC. Now, if EFL really has the real goods, then the future will look very bright indeed.