http://www.energy-storage.news/news/commoditisation-of-li-ion-not-necessarily-a-direct-parallel-with-solar-manu

“I don’t see it as being as commoditised as solar cells. We looked at technology especially after the acquisition (of Litarion) and tried to focus on higher rate heavy duty batteries. The forklift market – 9,000 cycles makes a difference….[but] in the automotive industry no one wants 9,000 cycles.

“Whereas grid storage is paired with solar, solar is sold on a 20-25 year life cycle. If you take a three year home storage system, nobody wants that. The home storage market, just from talking to customers, they see high cycle life as a good marketing tool to the end customer. It’s similar to range anxiety on cars.”