The offering will most likely be an S-1, for a foreign issuer. 

It's a good thing because it is a "truth or consequenses offering, namley, in the S-1 the company explains it's current "state of the state", its valuation, current financials, competitors, market opportunities and other metrics, it allows investors to weigh their options and develop the necessary confidence to buy shares. In other words: The issuer will have liability if there are material misrepresentations or omissions.

Form S-1 has two parts. Part I, which is also called the prospectus, is a legal document that requires information on the following: business operations, the use of proceeds, total proceeds, the price per share, a description of management, financial condition, the percentage of the business being sold by individual holders and information on the underwriters. Part II is not legally required in the prospectus. This part includes recent sales of unregistered securities, exhibits and financial statement schedules. No company floats an S-1 if they aren't confident it's disclosure(s) won't be easily understood buy would be investors.

Also, insiders can be all or a part of the offering whichs aids in the S-1 being less dilutive or non-dilutive.

Hence, it's all a good thing that management is doing.