Dear Tim
thank you for your kind words and for supporting Else.
the 5 first KeHE DCs activated for Else are located in CA(2), TX, CO, and GA. We already shipped product to alll five. we expect more DCs to open in the future.
As for the retailers names, when the product actually starts selling we plan to announce their names and to actively promote our prodyct in the store, and digitally for this stores. We already have a double spread ad in Thrive magazine that is distributed in stores across US.
I think that as manufacturing runs become a routine we will move to periodical reporting each quarter, but we will most likely continue publishing PRs about other events that may justify special attention.
Regards
Hamutal