Else Nutrition Holdings Inc. (BABY: TSX) (BABYF: OTCQX) has unveiled its ambitious plan to revolutionize children's nutrition with the production and distribution of its groundbreaking Ready-To-Drink (RTD) Kids' Nutritional Shakes in the US and Canada. The company is set to commence large-scale production in late October, laying the groundwork for an extensive multi-channel rollout that promises to reshape the market landscape.

The first-of-its-kind, whole plant-based RTD shakes are slated for distribution across North America, with over 400 leading stores in the United States and more than 200 top grocery locations in Canada set to carry the innovative product. Additionally, these nutritional shakes will make their debut on a major international online natural marketplace by the end of December 2023, with sales scheduled to kick off in Q1 2024. This comprehensive retail distribution plan represents a significant leap forward for Else Nutrition in its mission to bring accessible, plant-based nutrition to a broader North American audience.

"We are delighted with the confirmation of our production schedule and have the utmost confidence in our production partners. We are fully prepared to collaborate with our esteemed grocery chain partners on both sides of the border for an innovative and exciting launch," stated Hamutal Yitzhak, CEO and Co-Founder of Else Nutrition. "The trust our partners have placed in our brand and our mission is evident through their approval of early shipments and 'first-to-market' arrangements."

This strategic move positions Else Nutrition for incremental revenue growth starting in the fourth quarter of 2023 and continuing into 2024, further solidifying the company's reputation as a pioneer in the plant-based nutrition industry. As Else Nutrition gears up for the nationwide launch of its revolutionary Kids' Nutritional Shakes, it's clear that a transformative shift in children's nutrition is on the horizon.