Personally I think marketing will only move a stock so much, especially after falling like FO has over the past few years. It's all about production now. I like the direction the company is headed now and marketing is an important part of that change...but ultimately the real test is whether or not they can get it out of the ground and retain enough value to provide a return to their shareholders.
I have been buying for 3 years now and have seen the share prices drop. Sure it's a gut check, but the story hasn't gotten less compelling...in fact, it has gotten even better with the addition of Australia and South Africa. Remember, the first time this stock ran up, they were only in Hungary. Now, they still have Hungary and have added two more very promising plays.
Anyway, I hope most investors stay away from this stock for a while longer so I can continue dollar cost averaging into my position. Then, they can jump in later when I am ready to sell.