I questioned that announcement by Loop too. Seemed like a pump to me and what's the point...the pump wears off quickly and down it goes. But after listening to Rob's interviews I think I pieced it together. First off their are SP requirements to be listed on the Nasdaq. I believe the SP has to be around $5 but someone can correct me on this. By announcing their intention to initiate the application process that should tell you where Loop thinks they are going near term in terms of their SP. And yes, the process takes a long time because it is quite detailed. So why announce. Why not just wait until you meet the criteria, file, and when awarded announce. My feeling is that Loop is trying to give regular retail investors a fair shake and level playing field. All too often insiders get key information, invest, and reap the benefits. Loop has made it a point to keep EVERYONE in the Loop (pun intended) so that we can all make our educated decisions on how to invest in Loop. So rather than start the process (which I believe they have done) and let insiders get word of this, they tell everyone what their plans are and go from there. Rob can correct me if I'm wrong...but don't think I am ;)