What do you get when you combine the leading provider of artificial intelligence driven real-time data insights for brick and mortar retailers, with the global leader in consumer data analytics operating in 100 markets and covering 90% of the world's population? 

A "Game Changer" Strategic Alliance To Transform The Retail Sector 

Earlier today Loop Insights $MTRX $RACMF and NielsenIQ made this joint announcement that can be summarized by the following excerpt: 

"NielsenIQ’s market leading fast-moving consumer goods coverage and Loop’s transformative artificial intelligence solutions present opportunities for collaboration and business development across channels.  Retailers will benefit from an enhanced understanding of consumer behavior, thereby boosting personalization, targeting and activation initiatives through the joint power of NielsenIQ and Loop." 

More than just lip service, NielsenIQ is the leader in providing the most complete, unbiased view of consumer behavior, globally. Powered by a ground-breaking consumer data platform and fueled by rich analytic capabilities, NielsenIQ enables decision-making for the world’s leading consumer goods companies and retailers.
In short, NielsenIQ measures every consumer transaction to deliver the knowledge that every business needs to drive growth.

If you thought that was powerful, the combination of Loop Insights means that knowledge will be delivered in real-time, something NielsenIQ VP Richard Lee says doesn't exist in the market today.

How big is this alliance to $MTRX?  This quote from CEO Rob Anson says it all:

“The scope, gravity and validation of this agreement with NielsenIQ represent an incredible milestone for Loop and its shareholders.  NielsenIQ is the global leader when it comes to measurement and data analytics, as well as providing the most complete and trusted view of the market for leading CPG brands and retailers. In establishing this alliance, Loop is now on a path to achieve global enterprise scale, and has firmly put a stake in the ground as an emerging disruptive player in the world of retail data aggregation and analytics.”

Watch this powerful interview with NielsenIQ VP of Strategic Alliances, Richard Lee and Loop Insights CEO, Rob Anson to learn how they plan to transform the retail sector.