Heads in the sand?
posted on
Mar 12, 2019 08:18AM
Eestor started out knowing little about capacitor technology, and less about marketing it. Thirteen years and $100 million later, they have demonstrated they still don’t. They have products that are not as good as what’s already available, and they don’t seem to be aware of that. They still don’t understand that the ceramic/polymer on copper has been around for decades, and it’s made in volume by 3M and DuPont, and fills a small niche in producing circuit boards. A top-tier cap company does want to develop a new and different customer base, and supply chain, or compete with a key supplier.
And then there is BKK, with no previous experience explaining how MLC’s can replace AEC’s. Does he seriously think that companies who currently make both, like Kemet and Vishay, don’t know where the economic crossover is? For the sample he was describing, a ceramic capacitor costs 1000 times as much as the aluminum electrolytic.
The only people they fooled were gullible stockholders, who just accepted what IC said, and didn’t bother to do a simple check.
Now they have lost money, and the EEStor officers are rich.
And, where is IC. No PRs about all the material changes?