Snippet from Skarica:

That is the strange thing about the stock market. People don't apply the philosophy that they use in regular life when investing. I keep telling people when they ask me about resource and gold stocks right now: "Look if there was a sale on for LCD TV's and say the TV which was 1500 dollars is now 500, but it might go to 400 would you wait for that extra 100? No, you would not; you have a great deal buying a TV for 1/3rd of its real price and would just say who really cares about that extra 100 dollars, especially when one considers that they could all be gone by postponing the purchase

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