It's a simple answer really.

Q. Who cares about ECU?

A. Forward thinkers with their eye on the future who know that stocks are not about day to day share prices based on general sentiment.

The people on this board are not here to convert you... as that is an impossible mission for those who don't get what ECU is about; they are here to speak to other like minded individuals who see the forest through the trees.

They know that resources are limited. They know the current economic model may have a lot of 'second winds' but that these sound more like wheezes these days. They know there is no real value to a currency being printed and spent at the current pace of the USD.

They also know that the USD is still the lynchpin for world confidence regardless what many economists say. So, let me ask you a quick question... based on our economic system and the situation we are in globally... who cares about Google? How about McDonalds? AIG? Nike? I guess there are many that do, but most of the people on this board know that precious metals, diamonds, oil etc. have an inherent true value which is far higher than that attached to it currently by a doomed currency system.

Who is richer in the end if the economy collapses or falters beyond recognition? a) a man with shares in a company with potentially a billion ounces of silver under the ground or b) a man with shares in an internet search engine???

Even assuming that the economy continues... who is richer? Remember, silver is a material in demand with an industrial use which gets 'used up'. Google shares help you find the silver suppliers faster... but you still have to buy it :)