This is not a new phenomenon VHF, I have been complaining to my wife about these kind of deceptive marketing strategies for years. It's amazing how they can make new packaging look the same size as old with less product and they are very successful at fooling people. Of course Government bureaucrats measuring inflation have no hope whatsoever in keeping up with practises such as these even if they wanted too which we know they mostly don't because there is nothing but more work if they try and no gain.