I believe it's called initiative GWR ... and that is what is missing from AUM ... taking the time to make the time to communicate often, thoroughly and clearly with hundreds of shareholders who are not professionals, cannot attend conferences, do not have the time or background to ask the right questions ... and have little or no understanding of the corruption in the PM sector. It is far easier for you living in Toronto and having such qualifications and such a close intimacy with the subject at hand.