There has been a weeks long media blitz promoting innovation and patent issuance as the keystone to the US economic machine.

The past few days on Bloomberg it is all they talk about. They talk about R&D and keep harping that companies that show R&D as a line item in their financials are the biggest winners.

Well in case anyone wants to wonder why this sudden and profound love affair with R&D and why it is suddenly being hyped as the end all and be all of American business success?

Here it is:

On July 31 2013 the BEA will begin to count R&D spending not as an expense but rather as a growth in GDP. This will add a couple percentage points growth to GDP with the stroke of a pen.
http://www.businessinsider.com/every-gdp-since-1929-getting-revised-2013-7

It only stands to reason as the lead up to this rule (announced in April) implementation approaches that the sheeple be told to look for R&D and that it is the best thing since sliced bread.

Get out yer shovels, it's getting deeper by the day.