I don't see this a "competition" per se.....who is to say that EBH2 is not using something of this ilk presently or something that they could benefit from in the future...bottom line, is we have no idea how this actually works - and improvements are always part of the equation... I suspect that EBH2 has some of this or some combination of similar tech. How novel their tech is remains to be seen - but I am very hopeful.  We should know more in short order.