The Company, including the Board of Directors and Advisors, actively research global mobile AR competition, vertical market opportunities, client/prospect discussions on key metrics and ROI for engagement and activation. The Company has an annual strategic plan in which results are measured on a quarterly basis and the plan is proactively adjusted when impacted by current market conditions change such as Covid-19 or competitive analysis. Constistent function/feature improvement of the AR Platform is a key KPI for the company.