This is absolutely correct. Advisors were selected based upon their past success in specific target markets as well as current network and interest in aggressively promoting mobile AR. The cost to hire these type of talented and successful business executive full-time would be cost-prohibitive for a micro-cap company like IP. So, with stock option incentives with commissions for closed transactions, IP is able to gain access to many talented people with a proven track record of success for decades.
Additionally, IP has signed up a number of reseller organizations and will continue to grow this sales channel which allows immediate vertical market access with no hard direct costs.