Out of curiosity, what areas are being demonstrated the most?
I am not worried about who they are being demonstrated to but what exactly is being asked for. 
I am curious because I am seeing a lot of things related to sports but seems like there is much more opportunity in other areas like scavenger hunts but I don't see much talking points on them. 
I assume retail is a big area, especially getting closer to the retail shopping season, but other than the engagement with Loop, I don't see direct involvement with retail. 
Just want to get clarity.