Money, you hit the nail on the head "it doesn't help that the Celebs aren't as active as I thought they would be". This is information that should be shared by management on a regular basis to we investors. The question is, if these celebrities aren't active then they make no money on the division of the advertising revenue (and of course neither do we). If this is the case then why did they sign on to this venture in the first place? Was it for a little extra chump change? I doubt it, but then again I don't have their wealth streams. What we don't know is what is contained in their signing contracts. I would hope that one of the articles would mention something about minimum postings made to fan inquiries or then why would we as investors want their signing in the first place? Just a Saturday morning musing. the deputy