I love how the author over uses the word "HYPE" in the article. That's the problem. There has BEEN NO HYPE what so ever. The buy rec is from some firm not many people even know of. There hasn't been any cheerleading what so ever other than what was said at the quarterly concall from Al.

So again, where is the hype coming from other than firms realizing the time to get in is now prior to the data release. That's not hype. That's just being smart.