Develops, manufactures and markets a robust line of rapid diagnostic tests that address some of today's greatest healthcare challenges, including HIV and Hepatitis C.

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Message: surprise - Medmira's marketing

surprise - Medmira's marketing

posted on Jan 07, 2008 11:38AM

when I visited the Medmira homepage I found

http://www.medmira.com/prs/2007/20071312.pdf

according which quote

Under this private label agreement, Vitest GmbH of Hennigsdorf, Germany will be marketing and selling the product, manufactured by MedMira, under the Vitest brand and as a part of the Vitest suite of rapid testing products.

Vitest GmbH (www.vitest.de) is the German subsidiary of Vitest AG, a privately held company based in Wollerau, Switzerland.

unquote

I visited the vitest.de website and much to my surprise there is absolutely no mention of Medmira whatsoever. the reader, not knowing better, could very easily think that it is a Swiss quality product!

now, I am not a lawyer and maybe "privat label agreement" means exactly this: the producer's name disappears?

if this was the case, and Medmira's name remains in the dark, so to say, how can the SP rise?

is this a stupid question?

gerdon

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Jan 10, 2008 03:07AM
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