`` first movers in their industry sectors``
That is the answer to your question, when all industry sectors are covered. Say there are 50 different sectors, to make up a number, then we could have hunderds of deals and when a new deal come along with a new sector....then they would give the first guy a deal...IMO. SO, I believe it won`t stop any time soon. The J3 however are in the same sector as Sony....so IMO , they are going to pay out the nose !