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Message: studying Hoffman - trying to figure this out

studying Hoffman - trying to figure this out

posted on Aug 30, 2006 05:40PM
Hoffman has some really good clients. they dont just sign anyone willing to pay. Here is something from their web site about themselves

We think The Hoffman Agency is a great place to work.

While it`s tough to put into words the why behind this statement, we`re going to take a shot at it.

It starts with the people. We`re an eclectic mix of personalities who share one common denominator, a passion to do great PR work.

From the first day on the job, you`re trusted as a professional with a strong work ethic. If you need to take an extra half hour at lunch to run an errand or leave early to pick up a friend at the airport, no problem.

It`s worth highlighting the Agency`s disdain for boilerplate PR; i.e., write the news release, brief the market analysts, brief the reporters and send out the release. Instead, the Agency cultivates account teams to develop cutting-edge PR strategies and tactics that help clients rise above the noise level.

The little things add up and make a difference as well. Take the soda machines. Once you make your selection, there`s a certain good feeling from pushing the button and hearing the thud of the can without inserting a single coin.

The point is, work should be more than achieving goals. There`s something to be said for enjoying the journey.

Our journey includes professionals from all over the world

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