SanDisk

SanDisk, the world's leading supplier of flash memory cards, chose an ARC 32-bit configurable microprocessor for use in its Mass Storage Flash controllers. Yoram Cedar, V.P. System Engineering, said, "We see a long term need for a powerful, configurable, flexible and low cost core. Because of its excellent performance at low power, the ARC core also gives us the ability to implement many functions in firmware that today are implemented in hardwired logic, which will improve our time to market."

http://www.arc.com/news/PressRelease.html?id=160

Jim Turley is a semiconductor industry analyst, editor, and presenter working in Silicon Valley. Focus technologies are 32-bit microprocessors and semiconductor intellectual property (SIP).

Most recently Jim was the Senior Vice President of Strategy & Technology at ARC International plc (LSE:ARK), where he set the Company's strategic direction and guided its technical developments at five locations worldwide. With headquarters in London (UK) and development centers in New Hampshire, Canada, and California, ARC International is an innovative leader in the semiconductor IP (intellectual property) industry.

http://www.extremetech.com/author_bio/0,1728,a=1087,00.asp