Tiered   .... being first or second or third, but not tenth.

What about the fourth company , does he pay full price? and the fifth?    I get it, 1st gets 90% off , the 5th gets 50% off , the 9th get's 10% off and then the 10 company pays full price???????

Look at us we are the good guys>>>>>>>>>

Traditionally, licensing has been a business that�s handled by lawyers and handled contentiously�you sue your prospective licensees, and that�s how you get them to come to the table. From a business point of view, that�s wasteful and not very effective, so we do what we can to change that equation. We devote a tremendous amount of resources to providing our customers with technical data that demonstrates that our technology is being used widely across their product lines. We don�t put them in a position of having to take our word for it�we do detailed analytical work comparing the claims of the patent to the inside of their product. We also have a dedicated team of people that respond to their questions in writing, immediately. The portfolio licenses are not inexpensive, so it�s not a small decision to make. These companies want to make sure they�re making the right decision, and we want to do everything we can to assist them.

FWIW, I kind of like this last paragraph, it's a good idea.