If I were a smart well connected PR type, like the folks at Hoffman or Hawk, I'd see that a headline like this appeared in the Merc.

Agency Calls Legendary Silicon Valley Inventor a "Cockroach"

Then I'd fill in with a little background on Mr. Moore, the MMP, TPL and the ties to PTSC. I'd include that PUBPAT is dissing Mr Moore using PTSC as a proxy. Maybe I'd even toss in a little background on FORTH.

The copy almost writes itself.