Wolf and all, re "What are we to market?" - Ron, et al
in response to
by
posted on
Aug 08, 2007 06:51PM
I've been out almost all day (playing caregiver to a dear friend going through kimo), and am trying to catch up....
Again I'll say I'll totally buy in to Ron's and any marketing scheme once we KNOW that all the warrants are gone. What's bugging me is people saying that a marketing campaign would not be a "pump and dump". I'll buy that, it wouldn't be, and if Turley can announce that the warrants are all gone or virtually gone, the BIG concern would evaporate. What I'm saying is that (sans a "warrants gone" announcement) Turley/marketeer can say "no this isn't a pump and dump" all they want, but anyone taking a mere glance at our history over the past year - the PRs and the PPS/volume result - they will see pump and dump written all over it. And really, it isn't and never was. But that's absolutely what it looks like without delving deep.
If, as part of the marketing effort (and I'm talking Ron's approach as well as Turley at ARCA), they can simply explain what has really been happening (i.e., an early investor with tons of outstanding warrants has been aggressively eliminating those warrants by way of selling shares at every volume opportunity to enable warrant conversion for the long term best interest of PTSC, and those warrants are now all gone), then the appearance of a pump and dump scheme will be explained, and the spectre of recurrance removed. That's one huge uncertainty right now. "Why buy only to watch my investment erode over time?" This replaced with "I'll absorb the other (litigation) risks with the comforting expectation that the really good news I hope for won't be met with a lower PPS".
So again, remove the warrants, explain the PPS action over the past year and a half, and the table is set.
And, along these lines, the question has been asked "why now?" on the warrant buy-back. Think for about five seconds and see if you come up with same conclusions I do.
Turley/ARCA early Sept. (and the warrants might just be gone by then). Marketing? With the approach described above?
Marketing along the lines of Ron's suggested approach? (Certainly the folks at PTSC are witty enough to have thought of this, and if not, they certainly got a clue off this board).
Other expected events in Sept/Oct/Nov? Prompting a broader marketing campaign? If things happen (even minor news, but without S&L selling into it), the PPS should move up and sustain. It doesn't have to be in huge jumps, just any "up and sustain". The appearance of "pump and dump" shouldn't be nearly as obvious, even if traders monkey with us. Not a scam (like it looked like on the surface before)? I'll look deeper, see the reality of the potential (how many probable infringers?), see litigation with a very favorable Markman behind us mitigating the risk, I'm IN!
I'm just thinking there is a reason "why now", and for why we've retained PR firms for all this time. I'm just thinking it's all in anticipation of the right highlighting events or high expectations for certain events to have a much greater probability of occurring. Just lining up the ducks.
I'm a bit weary (my situation is emotionally taxing) and may not be communicating too well. But I've virtually always tried to use the approach that people are actually smarter than they may appear; in other words, don't under-estimate (and vice versa - and that's usually more reliable; people that depict themselves as brilliant rarely live up to their self-proclaimed reputation). What I'm getting at here is that if you take the stance that people of influence at PTSC are smarter than you/many think, then there is a reason for no real marketing to date, having PR firms basically on expensive retainer, and for the warrant buy-back NOW. Thus I take Turley's speaking engagement timed closely with full warrant buy-back as a pretty strong signal.
Of what? Don't ask the guy who KNOWS nuttin'! But it might just be some good stuff!
And everyone lived happily ever after (that's the signal that this novel is done).
SGE